About us

Established in 1998 by Founder & Chief Executive Officer, Shamoon Sultan, Khaadi is a leading fashion retailer offering compelling home and clothing, shoes and accessories, fragrances, skin and hair care solutions for women and children. Khaadi pioneers new traditions in fashion with an innovative approach inspired by global fusion; a contemporary and fashion-focused context. This ethos manifests itself within all Khaadi’s designs and brands.

With an unparalleled retail network; currently holding over 480,000 square feet of exquisitely designed and well spread out brick-and-mortar stores; 52 in Pakistan and 21 in UK, UAE, Qatar, and Bahrain, Khaadi adopts a global outlook for capturing market trends and combines the exceptional beauty of East and West.